Protecting Your Online Reputation – Yourself?

“Things published on the Internet live forever.” Most everyone has heard that maxim. In the earlier days of the Internet it meant be really careful about what you publish online, because it will never go away. That of course remains great advice. As the Internet has become more central to our lives the term has […]

Getting Honest About How Attractive You Are — To Search Engines

Mike Grehan recently wrote a piece on ClickZ that really rang true for me. Mike is a long time player in search marketing, and cuts right to the chase when describing why many clients can’t get their sites to rank highly in search engines: Your business model is flawed or ill-conceived. And your Web site […]