The Venerable Press Release — Destined for the Trash Bin?

There is an ongoing discussion in PR circles regarding what role the press release plays, if any, in effective public relations. Many social media evangelists claim the press release is dead and needs to be totally replaced.

 I take a contrarian view. A well written press release accomplishes many things, and in some ways is more influential than ever. Ann Handley of MarketingProfs ran my article on this topic last March (hey, I didn’t have a blog then)

Call Off the Funeral, the Press Release is Alive and Well

What’s the difference between SaaS and ASP?

The founder of my firm Marc Hausman has a post over on Blogpost, The Strategic Guy. Last Tuesday we had dinner with Scott Burns, the CEO of GovDelivery — www.govdelivery.com — a provider of outsourced email and constituent communication services to the U.S. government. Scott has a very interesting take on the difference between Software as a Service (SaaS) and application service provider (ASP). Here’s Marc’s post:

 http://strategicguy.blogspot.com/2008/01/great-saas-debate.html