Comments on: How to Measure the Value of Social Media? http://cparente.wordpress.com/2009/07/17/how-to-measure-the-value-of-social-media/ Musings on technology PR, enjoying wine and keeping two BMWs fully functioning Mon, 28 Dec 2009 02:03:14 +0000 http://wordpress.com/ hourly 1 By: Marc Hausman http://cparente.wordpress.com/2009/07/17/how-to-measure-the-value-of-social-media/#comment-436 Marc Hausman Fri, 17 Jul 2009 18:30:02 +0000 http://cparente.wordpress.com/?p=587#comment-436 Excellent post, Chris. The exciting thing about social media is that online communities are comprised of individuals with similar professional backgrounds and members self-identify. It is never appropriate to spam, yet be engaging via thought leadership a company is able to initiate a meaningful dialog with key prospects. And, as you point out, it's completely measurable. Excellent post, Chris.

The exciting thing about social media is that online communities are comprised of individuals with similar professional backgrounds and members self-identify. It is never appropriate to spam, yet be engaging via thought leadership a company is able to initiate a meaningful dialog with key prospects.

And, as you point out, it’s completely measurable.

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